02/23/19 SOFTWARE THAT THINKS LIKE YOU DO

SOFTWARE THAT THINKS LIKE YOU DO

FOR A WHILE, APPLE'S MACINTOSH graphical approach and Microsoft's Windows OS had a lock on how people used their computers. Then came Web browsers. The latest contender is the Brain, software from Santa Monica (Calif.)-based Natrificial Software Technologies. Natrificial says today's PC systems aren't intuitive, making it a chore to save and find documents.
The Brain, on the other hand, uses visuals to display and link documents, E-mail, even Web sites. Using a set-up procedure, you create a ''thought'' and add related ''thoughts''--say memos or spreadsheets--that are linked and stored together so you can make mental connections. The Brain works for Ken Ramberg, CFO at JOBTRAK Corp., a college student placement service. When Ramberg readies a pitch to a college, he creates a ''thought'' with the college's name on it, adding contacts, mail, and the contract. ''It's a new way of thinking,'' he says.
Harlan Hugh, a 23-year-old programmer, created the Brain and co-founded Natrificial, which last month released the $49.95 software via the Web.
By Steve Hamm
EDITED BY HEATHER GREEN