Return to Enterprise Table of Contents Yoyodyne's Game THE COMPANY Yoyodyne, a 34-person online marketing firm based in Irvington, N.Y. Founded in 1995. Revenues last year were $3 million, double the previous year. THE FOUNDER AND CEO Seth Godin, 37, author, book packager, online game pioneer. Has been exploring the Internet since 1976. THE BUSINESS Designing and managing online games to promote brand-name products. THE PROBLEM Convincing clients that online games can be a cheaper and more effective way to promote products than traditional direct-marketing techniques. Return to main story

Updated Jan. 29, 1998 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use