02/02/98 THE BUSINESS WEEK BEST-SELLERS OF 1997

THE BUSINESS WEEK BEST-SELLERS OF 1997

The lifestyles of the rich and unrenowned, the customs of influential folk, the experiences of prominent executives--in the year just past, all were hot topics, according to BUSINESS WEEK's annual list of top-selling business books.
Readers also looked for advice on investing, success, and salesmanship. And they sought counsel on coping with the IRS--and with life in the cubicles.

HARDCOVER BUSINESS BOOKS

1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Longstreet Press $22) The penny-pinchers shall inherit the earth.
2 SUCCESS IS A CHOICE by Rick Pitino with Bill Reynolds (Broadway $25) Coach says work harder, harder!
3 THE DILBERT FUTURE by Scott Adams (HarperBusiness $25) Prognostication from the prolific cartoonist.
4 WALL STREET MONEY MACHINE by Wade B. Cook (Lighthouse Publishing $24.95) A former cabdriver's formulas for striking it rich.
5 STOCK MARKET MIRACLES by Wade B. Cook (Lighthouse Publishing $24.95) Investing fundamentals--and infomercials for the author's many wares.
6 PERSONAL HISTORY by Katharine Graham (Knopf $29.95) The grande dame of The Washington Post on journalism, business, and her life.
7 AGAINST THE GODS by Peter L. Bernstein (Wiley $27.95) Risk management in the making of the modern world.
8 DOGBERT'S TOP SECRET MANAGEMENT HANDBOOK by Scott Adams (HarperBusiness $16) Straight from the puppy's mouth.
9 FINANCIAL PEACE by Dave Ramsey (Viking $21.95) Getting out of debt--for good.
10 SELLING THE INVISIBLE by Harry Beckwith (Warner $15) A collection of bite-size lessons on marketing.
11 THE DILBERT PRINCIPLE by Scott Adams (HarperBusiness $20) The revenge of the cubicle dwellers.
12 ONLY THE PARANOID SURVIVE by Andrew S. Grove (Currency $27.50) Intel's CEO tells how to turn crises into moments of opportunity.
13 DIG YOUR WELL BEFORE YOU'RE THIRSTY by Harvey Mackay (Currency $24.95) How to build and maintain a personal network, by a syndicated columnist.
14 THE EDUCATION OF A SPECULATOR by Victor Niederhoffer (Wiley $29.95) Before the fall.
15 NUTS! by Kevin Freiberg and Jackie Freiberg (Bard Press $24.95) Southwest Airlines' personality and flight plan for success.

PAPERBACK BUSINESS BOOKS

1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $12) Habitually popular.
2 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $14) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.
3 THE 1997 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.
4 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online duo puts it on paper.
5 THE DILBERT PRINCIPLE by Scott Adams (HarperBusiness $11.95) Enough, Scott, enough!
6 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.
7 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $13.95) Concise explanations enriched with graphics.
8 THE BEARDSTOWN LADIES' COMMON-SENSE INVESTMENT GUIDE by the Beardstown Ladies' Investment Club with Leslie Whitaker (Hyperion $10.95) Recipes for four-bean salad, five-hour stew--and 23% returns.
9 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $11.95) What is an oligopsony anyway?
10 YOUR MONEY OR YOUR LIFE by Joe Dominguez and Vicki Robin (Penguin $11.95) To achieve financial independence, restructure your life.
11 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $11.95) A Harvard team's step-by-step guide to conflict resolution.
12 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.95) From stocks to small business--with cartoons, too.
13 J.K. LASSER'S YOUR INCOME TAX 1997 by the J.K. Lasser Institute (Macmillan $14.95) 'Cause he's the taxman.
14 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books $19.95) Lighthearted primer.
15 GET A FINANCIAL LIFE by Beth Kobliner (Fireside $11) Hey, Gen-Xers--mutual funds and mortgages can be fun!

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales, January through December, 1997.