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GATORADE FROSTWhat do you do when you've got the No.1 product in a mature market? Bolster it. Quaker Oats' GATORADE FROST in neon-bright colors has boosted Gatorade's sales.
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Updated Dec. 30, 1997 by bwwebmaster
Copyright 1998, by The McGraw-Hill Companies Inc. All rights reserved.
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