Return to Enterprise Table of Contents The Hook PHILOSOPHY Create artistic, timeless clothing and emphasize social and environmental responsibility PRODUCT Artist-signed, hand block-printed garments in loose, natural fabrics MARKETING Build buzz by sponsoring hip events; open stores to community programs; get Hollywood stars as customers; place fashions on TV sitcoms RETAIL DISTRIBUTION Five upscale, company-owned stores; Nordstrom's, Neiman Marcus; 450 speciality stores and boutiques; craft shows and festivals; catalog sales Return to main story

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