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The Hook

PHILOSOPHY
Create artistic, timeless clothing and emphasize social and environmental responsibility

PRODUCT
Artist-signed, hand block-printed garments in loose, natural fabrics

MARKETING
Build buzz by sponsoring hip events; open stores to community programs; get Hollywood stars as customers; place fashions on TV sitcoms

RETAIL DISTRIBUTION
Five upscale, company-owned stores; Nordstrom's, Neiman Marcus; 450 speciality stores and boutiques; craft shows and festivals; catalog sales



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Updated Dec. 11, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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