A NET PARADISE FOR JOCKS
HARD-CORE ATHLETES WITH LITTLE TIME to buy the equipment they need may find a solution on the Internet. A new Web site, Sportscape.com, launched on Dec. 1, aims to be to the sports-equipment market what Amazon.com is to the publishing business. It offers more than 2,500 products ranging from baseball gloves to hockey sticks at prices 10% to 30% below retail.
Sportscape was founded in February by two Princeton University alumni who thought the online offerings of the sporting-goods industry were too narrow: There were just too many manufacturers to deal with individually. Sportscape overcame that by hooking up with distributors. It offers equipment from brand-name companies, including Wilson Sporting Goods Co. and Spalding Sports Worldwide, and competes with such merchants as Recreational Equipment Inc. and TSI Soccer. While Sportscape focuses on eight sports--including hockey, lacrosse, and soccer--it still isn't the place to go for some of America's favorites, such as football or golf. It plans to add those and other sports--as well as shoes and apparel--within the next year. The goal: 100,000 products sold online within the next 18 months.
EDITED BY HEATHER GREEN
Updated Dec. 4, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.