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Who Gets Help?
Despite the appeal of getting top creative work for free, it's not for everyone. You'll be happier with the outcome--and more attractive to ad agencies--if you fit this profile.
YOU'RE NOT IN A RUSH
Free projects are squeezed in between paying clients and demanding deadlines.
YOU CAN APPROVE THE AD QUICKLY AND SIMPLY
When working for free, agencies don't want to deal with the layers and committees clients usually subject them to.
YOU'RE OPEN-MINDED
In return for their services, ad agencies demand creative freedom. The resulting ads can be irreverent, even startling.
YOU AREN'T BROKE
While agencies will give you many services free, there may be some expenses, such as printing or buying ad space.
YOUR GOALS ARE CLEAR
You have a well-conceived marketing plan, can express your ideas concisely, and can articulate the image you want the ads to project.
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