Return to Enterprise Table of Contents RE: YOUR CORPORATE IMAGE Dear Reader, FYI, a recent Yankelovich Clancy Shulman poll of business executives nationwide, found that corporate identity materials--business cards, letterhead, and such--are second only to annual sales in conveying a company's prestige. While readability is the most desired trait, more than 77% said high-quality paper and printing are ''very desirable.'' Furthermore, another study by Dartnell Corp. shows that materials are a tiny fraction of the roughly $10 to $20 cost of producing a business letter--just 34 cents, including toner and other supplies! Food for thought.... Best regards, EDITED BY EDITH HILL UPDIKE

Updated Nov. 26, 1997 by bwwebmaster
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