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SANTA'S LITTLE INTERNET HELPER

JUST IN TIME FOR THE holidays, Internet search company Excite Inc. hopes to ignite online shopping with Jango, a software shopping assistant. Excite recently purchased Seattle's Netbot for $35 million because Netbot's Jango technology can delve into the details of Net databases. Want a blue cashmere sweater? Jango can dig up several Web merchants that sell these, with price and quality information. In the past, Excite's Shopping Channel could zip Netizens to shopping sites but couldn't retrieve such detailed info. ''The Web can be the ultimate comparison shopping tool,'' says Joe Kraus, Excite co-founder.

Excite's Jango will have to compete with other Web shopping assistants, including RoboShopper International, that offer a similar service.

EDITED BY PETER ELSTROM
By Seanna Browder


Updated Nov. 6, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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