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Pros and Cons of the Jobs Blueprint
NEW PRODUCTS PLUS: On Nov. 10, a MINUS: The Gossamers line of blazingly fast still make Apple a Macintosh computers, no-show in the market code-named Gossamer, for PCs that sell for will debut. They use under $1,500, a sector a 275-MHz PowerPC that is expected to chip and sell for account for 70% of $1,800 to 4,000. holiday shipments. OPERATIONS PLUS: Jobs is pushing MINUS: Building-to- a build-to-order scheme order is tricky. It has similar to Dell's. Long taken IBM, Compaq, term, the plan is to and Hewlett-Packard reduce the huge number more than two years of models today to to get new manufac- just five that can be turing systems up configured on order. and running. DISTRIBUTI0N PLUS: Selling Gossa- MINUS: Apple runs mer Macs direct, the risk of losing even over the phone more retail shelf and and the Internet. space if this move Jobs has slashed angers resellers, as the number of Apple did when it Mac distributors tried to set up its own from five to two. sales force in 1993. MARKETING PLUS: Apple has MINUS: While widely roused its fans praised, the ad with the high-profile campaign mimics ''Think Different'' ad Apple efforts of recent campaign, developed by years that preached Jobs and Chiat/Day, to the Macintosh creator of Apple's faithful and didn't famous ''1984'' ad. expand sales. DOWN THE ROAD PLUS: Jobs will focus on MINUS: The much- inexpensive network com- hyped network com- puters that store data and puter may never applications on a central go mainstream if PC server instead of a PC hard prices keep falling. drive. Early next year, a Moreover, these sleek MacNC will debut products have for the education market. razor-thin margins.
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Updated Nov. 6, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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