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Reinventing Columbia/HCA: Frist's First 100 Days

ENDED LINK between corporate financial performance and employee pay by discontinuing all bonuses. Employees now earn only a flat salary.

STOPPED SELLING equity interests in company-owned hospitals to doctors. The company will unwind all existing partnerships involving 2,400 physicians.

DISCONTINUED HOSPITAL chain's first-ever national advertising campaign. Allowed local hospitals to drop the Columbia name.

HALTED $750 million in hospital construction projects and placed a moratorium on acquisitions of all nonprofit hospitals.

PUT COLUMBIA'S home health-care unit on the block. With 570 locations and $1.2 billion in revenues, it is the nation's largest.

ANNOUNCED PLANS to sell most of Value Health, a pharmacy benefits management company Columbia recently acquired for $1.1 billion.



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Updated Nov. 6, 1997 by bwwebmaster
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