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How Clean Shower Aims to Scrub the Competition
THE PRODUCT
Invented in 1993, Clean Shower removes soap scum and mildew without scrubbing.
THE CHALLENGE
Get shelf space and beat out bathroom cleaners from big-name competitors such as Dow and Clorox.
THE PLAN
Get 1,000 DJs and talk hosts to use Clean Shower in their own bathrooms. Then have the celebs ad lib endorsements in paid commercial time.
THE RESULTS
Clean Shower gets coast-to-coast attention with spots by such personalities as Rush Limbaugh and Charles Osgood. New chains make room for Clean Shower on their shelves. Sales build rapidly.
THE FUTURE
Expand to TV advertising. Continue to build the brand name and sales; roll out more products, creating a new category for labor-saving cleaning products.
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