Return to Enterprise Table of Contents CHINTZY, CHINTZY Does small biz skimp on ads? Many franchisers require that 3% to 6% of sales go to advertising--more than most small businesses spend, according to Padgett Business Services. ''They never spend enough,'' says Don Price, marketing expert at the Denver Small Business Development Center. Even retailers often budget less than 2%. EDITED BY EDITH HILL UPDIKE RELATED ITEMS CHART: Budgets for Hornblowing

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