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Rewired

A year after its embarrassing failure to go public, a chastened
Wired Ventures revises its plans


                    1996 STRATEGY                1997 STRATEGY
                    Invest heavily in inter-     Cut staff, kill TV and
                    national editions, book      book divisions, grow
                    publishing, and TV           through partnerships

REVENUES            $38 million                       $50 million*

ENTERPRISE VALUE**  450 million                       125 million

MONTHLY
OPERATING LOSS       $3 million                        $1 million

MAGAZINE
CIRCULATION         325,000                           400,000

MONTHLY ONLINE
PAGE VIEWS          16 million                        90 million

EMPLOYEES           360                               285

*Company's yearend estimate
**Based on mid-1996 prospectus and valuation in Jan. 1997 private placement

DATA: COMPANY REPORTS


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Updated Oct. 23, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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