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Rewired
A year after its embarrassing failure to go public, a chastened
Wired Ventures revises its plans
1996 STRATEGY 1997 STRATEGY
Invest heavily in inter- Cut staff, kill TV and
national editions, book book divisions, grow
publishing, and TV through partnerships
REVENUES $38 million $50 million*
ENTERPRISE VALUE** 450 million 125 million
MONTHLY
OPERATING LOSS $3 million $1 million
MAGAZINE
CIRCULATION 325,000 400,000
MONTHLY ONLINE
PAGE VIEWS 16 million 90 million
EMPLOYEES 360 285
*Company's yearend estimate
**Based on mid-1996 prospectus and valuation in Jan. 1997 private placement
DATA: COMPANY REPORTS
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Updated Oct. 23, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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