How Microsoft Aims to Outshine Sun It has launched a major offensive against its rival BEEFING UP FIELD SALES This fiscal year, Microsoft will expand its field sales and service forces by one-third, to 7,000--upping its contact with corporations from 2,500 to 8,000 accounts. WOOING SUN'S RESELLERS At a recruiting event in July, all but seven of the 40-some Sun resellers in attendance went away as Microsoft allies, too. Now, Microsoft is on a 13-city tour, urging Unix users to switch to Windows NT. STORMING SUN STRONGHOLDS It's already making headway in the financial services industry, a Sun bastion. And Microsoft is stalking the telecom business, winning customers such as Sprint and MCI and persuading companies such as Siemens to develop sophisticated telecom network applications for Windows NT. Return to main story

Updated Oct. 16, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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