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ARTHUR SHAW

Senior VP, Charles Schwab & Co.

Arthur Shaw What's Charles Schwab & Co., the nation's No. 3 brokerage, doing acting like a nimble upstart? Ask Arthur V. Shaw, Schwab's senior vice-president for electronic brokerage, and he'll tell you: It's the Internet, stupid. In little more than two years, Shaw has spearheaded a sweeping initiative at the San Francisco-based giant that he says will do even more to change investing than deregulating commissions did in the 1970s. ''We're making this Internet business thing really work,'' says Shaw, 37, a former McKinsey & Co. consultant. ''We're bringing to the market an incredible array of products online.''

Schwab boasts 1 million online customers, about a third of the market. Online transactions generate a third of all commissions. ''Schwab is the dominant player,'' says Richard Strauss, a Goldman Sachs & Co. analyst. ''Unlike a lot of competitors, Schwab is making good coin.''

Shaw is now working to deliver customer information automatically. ''We're only at the beginning of helping consumers use technology and information,'' says Shaw--which will likely keep him in his job for some time to come.

By Linda Himelstein in San Francisco


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Updated Oct. 16, 1997 by bwwebmaster
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