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Britannica's Blueprint for Survival

BOOKS With an 83% sales drop since 1990--partly due to ending its direct home sales--Encyclopaedia Britannica is pushing distribution in 300 bookshops and superstore chains. Plans a revised kids' edition.

ONLINE Has cut annual encyclopedia subscription prices from $150 to $85. On Oct. 14, it will launch a free search engine with sites screened by Britannica editors.

CD-ROMS Britannica's new $125 disk set offers full encyclopedia text plus a dictionary. Is developing CDs on topics from Shakespeare to black history.



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Updated Oct. 9, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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