Britannica's Blueprint for Survival
BOOKS With an 83% sales drop since 1990--partly due to ending its direct home sales--Encyclopaedia Britannica is pushing distribution in 300 bookshops and superstore chains. Plans a revised kids' edition.
ONLINE Has cut annual encyclopedia subscription prices from $150 to $85. On Oct. 14, it will launch a free search engine with sites screened by Britannica editors.
CD-ROMS Britannica's new $125 disk set offers full encyclopedia text plus a dictionary. Is developing CDs on topics from Shakespeare to black history.
Updated Oct. 9, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.