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A COLOR SCANNER THAT WON'T PUT YOU IN THE RED

FOR HOME PC ENTHUSIASTS, the buzz this year is about digital imaging. Computer equipment makers are scrambling to develop fast, cheap, easy-to-use color scanners to help turn family paper-based photographs into electronic memories. The most aggressive scanner-maker by far is tiny, seven-year-old Storm Technology Inc. in Mountain View, Calif.

On Sept. 29, Storm introduced its first flat-bed color scanner, called EasyPhoto ImageWave, which easily plugs into the PC's printer port. Scanning a photo is as simple as placing the picture flat on the 8.5-in. by 11.7-in. glass area and clicking the icon on the Windows 95 desktop. ImageWave comes with the company's patented ClearScan II technology, which helps create more accurate digital photos by automatically adjusting contrast and light levels as the scanner head moves over the picture. To win consumers' hearts, Storm is pursuing an aggressive marketing campaign. Until February, Storm will offer a $50 rebate to all new owners, knocking the estimated street price to $99.

BY PAUL M. ENG


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Updated Oct. 9, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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