10/20/97 TABLE: Corporate America's Global Top 20 for Nondegree Study

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Corporate America's Global Top 20 for Nondegree Study

RANKING/ 1996-97 5-YR. PROGRAMS CUSTOMIZED OVERSEAS SURVEY DETAILS UNIVERSITY REVENUE GROWTH OFFERED PROGRAMS* EXECS 1. HARVARD 49.0** 65%** 56 15% 47% Boston Ranked tops in general management, No. 4 in finance, No. 4 in information systems, No. 5 in global business. 2. MICHIGAN 26.4 40.4 62 15 25.5 Ann Arbor, Mich. Rated No. 1 in human resources, No. 3 in general management. Building $20 million exec-ed center. Opened office in Asia. 3. NORTHWESTERN (Kellogg) 33.0 73 60 41 17 Evanston, Ill. It's No. 1 in marketing, No. 4 in general management, No. 5 in manufacturing, finance, customized, R&D. 4. PENNSYLVANIA (Wharton) 29.0 141.7 110 35 23 Philadelphia Gets No. 1 rank in finance, No. 3 in marketing, No. 4 in customized programs, and No. 5 in general management. 5. STANFORD 8.3** 88** 15 3 44 Stanford, Calif. Rated No. 2 in general management, No. 3 in R&D, No. 5 in information systems. Clients include Hewlett-Packard. New exec center this year. 6. VIRGINIA (Darden) 14.5 81.3 59 47 10 Charlottesville $30 million Darden Grounds opened in 1996. Ranks No. 2 in customized, No. 4 in marketing, No. 3 in manufacturing. 7. COLUMBIA 12.7 61.8 41 48 45 New York Rated No. 2 in marketing, No. 3 in finance, and No. 4 in human resources. New course: ''Creating the Learning Organization.'' 8. INSEAD 40.0 73.9 128 40 89 Fontainebleau, France Gets No. 2 rank in global business. Largest number of programs (128) on our survey. Customers include Hewlett-Packard, Novartis. 9. DUKE (Fuqua) 10.4 44.4 25 70 7 Durham, N.C. Reduced number of programs, still boosted revenue. Ranked No. 3 in customized. Deans call Global Executive Program innovative. 10. MIT (Sloan) 11.8 31.1 57 21 45 Cambridge, Mass. Rated No. 1 in information systems, R&D, and manufacturing. Several distance learning initiatives under way. 11. CHICAGO*** 1.3 na 10 37 6 Chicago Launched first executive ed programs in 1996. Already gets No. 2 ranking in finance. 12. IMD 23.4 17.2 67 44 84 Lausanne, Switzerland Ranks No. 3 in global business. Clients include Nestle and Astra. Scores high with deans in customized. 13. NORTH CAROLINA (Kenan- 5.8 114.8 47 65 6 Flagler) Chapel Hill Separate center for customized programs. Rated No. 1 in that area. Broke ground on new $20 million exec ed center this year. 14. DARTMOUTH (Tuck) 3.7 131.3 12 25 30 Hanover, N.H. Holding joint program for Vietnamese execs with Hanoi B-school. Update 2000 program called creative by deans. 15. INDIANA 4.2 281.8 46 70 12 Bloomington, Ind. Marketing programs ranked No. 5. Top corporate customers include Whirlpool, AT&T, EDS. 16. LONDON BUSINESS SCHOOL**** 15.2 61.5 50 50 57.2 London No. 4 in global business. New Marketing Leadership Forum begun with Duke. Clients include British Telecom, Veba. 17. BABSON 6.4 120.7 29 85 53 Babson Park, Mass. Highest percentage of revenues from customized. Deans laud entrepreneurship programs. 18. SOUTHERN CALIFORNIA 5.4 61.6 39 52 10.7 (Marshall) Los Angeles Ranked No. 3 in human resources. Top customers include Vons, Northrup, JUSCO. 19. PENN STATE (Smeal) 4.5 40.6 72 45 44 University Park, Penn. Rated No. 4 in manufacturing and R&D, No. 5 in human resources. Doubled number of execs attending programs in five years. 20. CORNELL (Johnson) 2.2 126.8 13 48 17 Ithaca, N.Y. No. 2 ranking in human resosurces. Top users include Estee Lauder, AT&T. Hyundai customized program gives out exams--and grades. *As % of total revenue **BW estimates ***Launched exec-ed program in 1996 ****Latest available data DATA: BUSINESS WEEK SURVEYS (RESEARCH BY LESLIE BROWN, JUDI CROWE, NADAV ENBAR, WALDA LAURENCEAU) The top university providers of executive education, ranked according to a BUSINESS WEEK survey of corporate human resources and management development executives Rankings were determined by a BUSINESS WEEK survey mailed to 535 companies. We then screened out companies that didn't use university-based exec ed or whose spending was too decentralized to respond accurately. Out of 394 companies, 120 replied, a response rate of 30%. Companies ranked schools in order of preference. Each school's point total wasdivided by the number of companies that had experience with it to get overall and subject rankings.

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