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Looking for help with media relations? Three sites by small PR firms stand out for their advice.
MEDIA RELATIONS INC. (www.publicity.com)
This extensive site offers regular columns by Lonny Kocina, president of the firm, and other industry experts. Good info on handling interviews.
COMMUNICATION SKILLS INSTITUTE (www.csitucson.com)
With 30 years in biz communications, Lorraine B. Kingdon provides advice on how to get press by doing surveys, for example, and a section answering readers' questions.
NETRAGEOUS INC. (www.netrageous.com/pr/)
PR expert Paul Hartunian's enthusiasm can be annoying, but the case studies offer valuable lessons. The media-savvy and neophytes alike will find useful tips.
EDITED BY EDITH HILL UPDIKE
Updated Oct. 2, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.