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Trendsetter Barometer

Based on interviews of 440 CEOs whose companies range in size from approximately $1 million to $50 million

Optimism about the Economy:
62% 2Q 1996
63% 3Q 1996
75% 4Q 1996
68% 1Q 1997
82% 2Q 1997


Estimate of Your Company's Revenue Growth:
27.5% 2Q 1996
27.3% 3Q 1996
29.0% 4Q 1996
28.9% 1Q 1997
24.7% 2Q 1997


Percentage of Companies Planning for Major New Investments of Capital

61% 2Q 1996
64% 3Q 1996
63% 4Q 1996
61% 1Q 1997
55% 2Q 1997


Plans to Add New Workers

78% 2Q 1996
83% 3Q 1996
82% 4Q 1996
80% 1Q 1997
77% 2Q 1997


Potential Barriers to Growth
Percentage of surveyed CEOs who view at least one of the following as a barrier to growth

Lack of skilled or trained employees
65% 1997
52% 1996

Legislative or regulatory pressures
39% 1997
46% 1996

Lack of demand
30% 1997
39% 1996

Increased taxation
25% 1997
35% 1996

Profitability or decreasing margins
29% 1997
33% 1996

Lack of capital investment
26% 1997
30% 1996


DATA: COOPERS AND LYBRAND



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Updated Oct. 2, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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