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Trendsetter Barometer
Based on interviews of 440 CEOs whose companies range in size from approximately $1 million to $50 million
Optimism about the Economy:
62% 2Q 1996
63% 3Q 1996
75% 4Q 1996
68% 1Q 1997
82% 2Q 1997
Estimate of Your Company's Revenue Growth:
27.5% 2Q 1996
27.3% 3Q 1996
29.0% 4Q 1996
28.9% 1Q 1997
24.7% 2Q 1997
Percentage of Companies Planning for Major New Investments of Capital
61% 2Q 1996
64% 3Q 1996
63% 4Q 1996
61% 1Q 1997
55% 2Q 1997
Plans to Add New Workers
78% 2Q 1996
83% 3Q 1996
82% 4Q 1996
80% 1Q 1997
77% 2Q 1997
Potential Barriers to Growth
Percentage of surveyed CEOs who view at least one of the following as a barrier to growth
Lack of skilled or trained employees
65% 1997
52% 1996
Legislative or regulatory pressures
39% 1997
46% 1996
Lack of demand
30% 1997
39% 1996
Increased taxation
25% 1997
35% 1996
Profitability or decreasing margins
29% 1997
33% 1996
Lack of capital investment
26% 1997
30% 1996
DATA: COOPERS AND LYBRAND
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