Although aimed at technology companies, the lessons on developing and marketing new products gleaned from the Research Triangle Institute apply to many companies. Decades of accumulated wisdom from more than 100 companies fills Making Money with Your Technology ($20). Tips are mixed with tales from execs who learned the hard way. Author Rick King can be reached at firstname.lastname@example.org or 919 541-7202.
EDITED BY EDITH HILL UPDIKE
Updated Oct. 2, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.