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DWATS, DAT WABBIT WUVS MICWOSOFTMICROSOFT IS KNOWN FOR hobbling its competition by spreading FUD--fear, uncertainty, and doubt. But now, it's hoping a different kind of Fudd--Elmer--will give it a leg up on Netscape. Fudd, Bugs Bunny, and other Looney Toons get marquee status when Microsoft launches its Internet Explorer 4.0 Web browser on Sept. 30. Microsoft has nabbed the Web sites of Warner Brothers and more than a dozen other brawny media players (America Online, Pointcast, CNN) for exclusive use on Explorer. This is a coup, since Netscape dominates browserland with 70% market share. These brand names are featured on Explorer's Active Channel Guide, a bar of icons that lets users easily go to top Web sites or have Web pages delivered to them. Sites contain material viewable only via Explorer. Warner Brothers Online Vice-President James Moloshok says he had been aligned with Netscape, but switched mainly because Microsoft is focused more on consumers, Netscape on businesses. Netscape, which in August launched Channel Finder built into its browser, shrugs off Microsoft's lineup--insisting its own (ABCnews.com, for instance) outdistances Warner and the rest.
EDITED BY PAT WECHSLER
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Updated Sept. 25, 1997 by bwwebmaster
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