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A ONE-MAN JIHAD ON JUNK E-MAILMARK WELCH, A CALIFORNIA estate lawyer, is on a one-man crusade to stop unsolicited promotional E-mail. His latest target is bookseller Barnes & Noble. Most Internet providers prohibit junk E-mail. (It is O.K. with them if you request these promos.) Watchdog Welch has been successful at getting name companies that send out unsolicited missives to cut it out. The Camelot Music record chain, for instance, reports that it ended junk E-mailing after Welch and others complained to its Internet provider. Trouble is, Welch, has gotten stiff-armed by Barnes & Noble--and he doubts its provider will take action. B&N denies that it sends out promotions indiscriminately. Rather, it claims that it shoots them off only to people that it perceives have an interest in particular books. Most folks like getting these notices, the company says. Welch discovered the chain's E-mail operation after it sent a solicitation to the Web site that he maintains for mystery-novel fans. Aptly, given Welch's views on junk E-mail, the site was for an anthology of horror-film scripts called Screamplays.
EDITED BY PAT WECHSLER
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Updated Sept. 25, 1997 by bwwebmaster
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