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Web Sites Advertisers and Surfers Love

WEB SITE                 AD REVENUES            AVG. PAGE VIEWS
                           MILLIONS               MILLIONS/DAY
                   Q1 1996         Q1 1997         Q1 1997
YAHOO!              $2.0             $10.2           30.0
NETSCAPE             1.9               8.8           24.0*
INFOSEEK             2.0               7.0            5.8
CNET                 1.1               5.2            3.2
LYCOS                1.6               4.8            8.0
ZDNET                1.1               4.3            1.5
EXCITE               1.2               4.0           15.0
CMPNET               .75               3.0            0.6
MICROSOFT NETWORK    N/A**             2.9           19.0
WEBCRAWLER           .93               2.7            N/A***

*BW estimate.
**Microsoft Network started Q3 '96.
***Excite purchased WebCrawler and does not break out numbers.

DATA: JUPITER COMMUNICATIONS, COMPANY REPORTS


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Updated Sept. 25, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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