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Leading the Cyber-Ad Charge
Big advertisers are hiking their spending
TECHNOLOGY-BASED
COMPANY Q1 1996 Q1 1997
MILLIONS OF DOLLARS
MICROSOFT $0.90 $7.2
EXCITE 0.41 3.2
IBM 1.32 3.0
NETSCAPE 0.86 1.8
ZIFF-DAVIS 0.11 1.7
SPORTSLINE USA 0.18 1.6
NYNEX 0.55 1.6
AT&T 0.56 1.5
INFOSEEK 0.32 1.5
LYCOS 0.02 1.3
NON-TECHNOLOGY-BASED
COMPANY Q1 1996 Q1 1997
MILLIONS OF DOLLARS
TOYOTA $0.32 $0.95
GMC 0.25 0.75
DISNEY N/A 0.60
CHARLES SCHWAB 0.06 0.56
VISA 0.05 0.55
P&G N/A 0.54
DOW JONES 0.03 0.54
AMERICAN EXPRESS 0.12 0.47
CHASE N/A 0.47
HEARST 0.17 0.46
DATA: JUPITER COMMUNICATIONS
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Updated Sept. 25, 1997 by bwwebmaster
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