YOUNG DILBERT'S CLASS FOR TECHIE TYKES
IMAGINE DILBERT BEFORE THE CYNICISM, BEFORE THE jadedness of corporate culture turned him into the sarcastic cartoon character that millions love. Dilbert, say around age of 10. That's what Dan Elenbaas, the founder and chairman of software startup KnowWonder Inc., did, and he persuaded creator Scott Adams to develop a new character--Young Dilbert--for a line of kids' software.
So what is little Dilbert into? He's a budding technophile, what else. KnowWonder has licensed the character for a family of programs called The Totally Techie World of Young Dilbert that will hit store shelves on Oct. 1. The first program will include Dilbert's familiar pals Dogbert, Ratbert, and Bob the Dinosaur. The edutainment program, designed for kids 5 and up, will teach them about the inner workings of a computer as well as other high-tech wonders such as the World Wide Web and online reference tools. In one game, Young Dilbert battles a computer virus. Kids learn about the parts of a computer as they help Young Dilbert fix components such as a disk drive infected by a bug. The programs will be priced at $34.95.
EDITED BY IRA SAGER
Updated Sept. 11, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.