How Companies Woo Individual Investors
-- CEOs and investor-relations officials pitch their stock to weekend meetings of investment clubs across the nation
-- Companies offer discounts on stock bought by individuals directly through them
-- Firms let shareholders roll over dividends into new shares of stock
-- Companies promote stock purchases by their employees through 401(k) plans or gift options on special occasions
DATA: BUSINESS WEEK
Updated Sept. 11, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.