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How Companies Woo Individual Investors

-- CEOs and investor-relations officials pitch their stock to weekend meetings of investment clubs across the nation

-- Companies offer discounts on stock bought by individuals directly through them

-- Firms let shareholders roll over dividends into new shares of stock

-- Companies promote stock purchases by their employees through 401(k) plans or gift options on special occasions

DATA: BUSINESS WEEK


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Updated Sept. 11, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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