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How Companies Woo Individual Investors-- CEOs and investor-relations officials pitch their stock to weekend meetings of investment clubs across the nation -- Companies offer discounts on stock bought by individuals directly through them -- Firms let shareholders roll over dividends into new shares of stock -- Companies promote stock purchases by their employees through 401(k) plans or gift options on special occasions
DATA: BUSINESS WEEK
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Updated Sept. 11, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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