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THE BUSINESS WEEK BEST-SELLER LIST

LIKE INFOMERCIALS? FIND YOU JUST CAN'T touch that dial when Cher starts hawking hair-care products? If so, then check out Wade B. Cook's Stock Market Miracles, No.3 on this month's best-seller list.

''There are not really miracles in the stock market,'' Cook says in the book, whose very title declares the opposite. But the returns he's able to help you achieve ''seem like miracles,'' he claims. Such as? ''260,000% annualized one-hour returns; 10,680% annualized in two days, and so many more.''

Numbers spinning in your head, you begin examining his stock-market primer. Instruction in the ''five sections (stages) of a crossover'' makes profiting from a stock's price fluctuations sound easy--sort of. And there's the rub: If you get confused, Cook has a suggestion. ''A lot of people find my tapes and seminars very helpful when beginning to trade,'' he says. Just call his 800 number to order home-study materials or to enroll in a Wall Street Workshop.

Recent news reports and an April filing with the Securities & Exchange Commission by Cook's Profit Financial Corp. reveal that the author is under investigation by the SEC and Washington State securities regulators. Profit's corporate counsel, Kiman A. Lucas, says it is cooperating with these agencies and that Cook ''doesn't try to hide any of this.'' And who knows? Maybe the probes will provide fodder for yet another Wade B. Cook best-seller.


HARDCOVER BUSINESS BOOKS

1 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Longstreet Press $22) The penny-pinchers shall inherit the earth.

2 THE DILBERT FUTURE by Scott Adams (HarperBusiness $25) Prognostication from the prolific cartoonist.

3 STOCK MARKET MIRACLES by Wade B. Cook (Lighthouse Publishing $24.95) Investing fundamentals, from portfolio-building to stock selling.

4 WALL STREET MONEY MACHINE by Wade B. Cook (Lighthouse Publishing $24.95) Formulas to help you strike it rich.

5 SUCCESS IS A CHOICE by Rick Pitino with Bill Reynolds (Broadway $25) Coach says work harder, harder!

6 DIG YOUR WELL BEFORE YOU'RE THIRSTY by Harvey Mackay (Currency $24.95) How to build and maintain a personal network, by a syndicated columnist.

7 SELLING THE INVISIBLE by Harry Beckwith (Warner $15) A collection of bite-size lessons on marketing.

8 FINANCIAL PEACE by Dave Ramsey (Viking $21.95) Getting out of debt--for good.

9 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for handling money, by a Self magazine writer.

10 LEADING CHANGE by John P. Kotter (Harvard Business School $24.95) Shaking up the organization, by a Harvard B-school professor.

11 ONLY THE PARANOID SURVIVE by Andrew S. Grove (Currency $27.50) Intel's CEO describes how to turn crises into moments of opportunity.

12 RAVING FANS by Kenneth Blanchard and Sheldon M. Bowles (Morrow $20) How to turn customers into your biggest boosters.

13 STRESS FOR SUCCESS by James E. Loehr (Times Business $25) That knot in your stomach is not such a bad thing, says a trainer/consultant.

14 AGAINST THE GODS by Peter L. Bernstein (Wiley $27.95) Risk management in the making of the modern world.

15 INSIDE THE TORNADO by Geoffrey A. Moore (HarperBusiness $25) Lore on marketing mined from Silicon Valley.


PAPERBACK BUSINESS BOOKS

1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $12) Habitually popular.

2 THE DILBERT PRINCIPLE by Scott Adams (HarperBusiness $11.95) The revenge of the cubicle dwellers.

3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online investment duo puts it on paper.

4 THE 1997 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

5 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $14) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

6 1001 WAYS TO ENERGIZE EMPLOYEES by Bob Nelson (Workman $10.95) From morale-building to making jobs more interesting.

7 YOUR MONEY OR YOUR LIFE by Joe Dominguez and Vicki Robin (Penguin $11.95) To achieve financial independence, restructure your life.

8 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

9 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $11.95) What is an oligopsony anyway?

10 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $13.95) Brief explanations plus graphics.

11 INVESTING FOR DUMMIES by Eric Tyson, MBA (IDG Books $19.95) From stocks to small business-with cartoons, too.

12 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $11.95) A Harvard team's step-by-step guide to conflict resolution.

13 THE ONE MINUTE MANAGER by Kenneth Blanchard PhD and Spencer Johnson M.D. (Berkley $10.95) Three management techniques, conveyed in brief story form.

14 THE BEARDSTOWN LADIES' COMMON-SENSE INVESTMENT GUIDE by the Beardstown Ladies' Investment Club with Leslie Whitaker (Hyperion $10.95) Recipes for four-bean salad, five-hour stew--and 23% returns.

15 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books $16.95) Lighthearted primer.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in July.

Reviews and more are available on www.businessweek.com. Click on BW Plus!

By HARDY GREEN


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Updated Aug. 21, 1997 by bwwebmaster
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