When the Solution Turns Out to Be the Problem
Tokyo-based Internet Access Center, launched by Jay Smith and Brad Bartz, flew high and fell fast. Many of its woes stemmed directly from strategies that initially proved successful. In the beginning In the end BARTER Short of capital, ...but that left him in a Bartz traded services for perennial cash-flow crisis needed equipment... HIRING Trusted friends and ...but later, he came to relatives shared his enthusiasm distrust their abilities for launching the company... DIVERSIFICATION Brimming ...but with each new venture, with ideas, Bartz branched into the company lost focus an array of promising services... ATTRACTING CASH A sudden ...but it also let him spend infusion of venture capital allowed with abandon, ignoring Bartz to expand aggressively... financial controls
Updated Aug. 21, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.