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Protecting Their Turf

Four female entrepreneurs broke the mold of unisex gear by running 
women-friendly companies. But they've awakened the sleeping giants--large 
manufacturers who want a piece of the action. How do they plan to keep Goliath 
at bay?

ELLEN WESSEL Her $12.5 million Moving Comfort, a running-apparel manufacturer, 
plans to broaden her line to appeal to ''multisport'' users.

MISSY PARK Title Nine Sports mail-order catalog will add a toll-free line this 
fall. The $10 million company also just opened its first retail outlet, in 
Berkeley, Calif.

GEORGENA TERRY Her $10 million Terry Precision Bicycles started a quarterly 
mail-order catalog this year and just added the Women's Liberator cycling seat 
to its line.

SALLY McCOY Sierra Designs, a $16 million company, will publish a 70-page book 
this fall to help specialty retailers sell more effectively to women.

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Updated Aug. 21, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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