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Austin's Top Tech Companies

Dell Computer Corp.
The current star of the PC business has perfected the art of custom-made, low-cost PCs--and the computer industry is racing to catch up. Started 13 years ago in its founder's University of Texas dorm room, Dell today is a $7.8 billion company and the fastest-growing of the PC industry's leaders.

Motorola Corp.
Its Austin semiconductor operation was the seed that sprouted Austin's high-tech adventure in 1974. Motorola's Austin plants now crank out millions of tiny "controller" chips a year and the heart of Apple's Macintosh. Its growth helped make Austin a chipmaking center with Advanced Micro Devices, Samsung Electronics adding plants, and major suppliers, such as Dupont Photomasks, relocating here.

Trilogy Inc.
This privately held 1989 software startup relocated from California to Austin to appease its homesick founders. Now, its $2 million and up software helps configure and sell complex products ranging from Boeing jumbo jets to Lucent Technologies' telephone switches. To broaden its customer base, Trilogy created a spinoff, pcOrder.com, to sell low-cost software that lets computer dealers configure and order systems over the Internet.

Smart Technologies Inc.
A privately held developer of sales and marketing software that's putting Austin's imprint on Internet commerce. Its Smart DNA software, a program that manages contacts between customers and businesses, is at the heart of Compaq Computer's push into Internet PC sales and the basis for Minolta's Web site and Ziff-Davis' NetBuyer.

Power Computing Corp.
This Macintosh clone-PC maker is breathing new life into the region's stable of fast-growing computer companies. Since its founding in 1993, Power Computing has soared to $370 million in sales. Like Dell, from whom it has drawn many employees, it custom-builds only after an order is received, keeping costs low. A summer 1997 IPO is expected to help finance a launch into the Intel-based PC business.

DATA: BUSINESS WEEK


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Updated Aug. 7, 1997 by bwwebmaster
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