SIGNUPABOUTBW_CONTENTSBW_+!DAILY_BRIEFINGSEARCHCONTACT_US


Life of a Designer

BORN Reggio Calabria 1946

TRAINING Apprenticed at mother Franca's seamstress business in Reggio

EARLY CAREER Moves to Milan in 1972 as contract designer and in 1978 brings out first collection under own name. In early 1980s, begins close links with rock 'n' roll and entertainment worlds

FAMILY COMPANY Gianni Versace, 50% owned by Gianni, 30% brother Santo, and 20% sister Donatella

STRATEGY Establish Versace as a strong global brand, branch out into nonfashion lines like home accessories, and double sales by 2000





Return to main story


Updated July 17, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
Terms of Use