What's in a Name?

Hasbro successfully fought Internet Entertainment Group, operator of an online porn service, for the return of the Net name--which has been the trademark for a kids' board game for over 47 years.

Juno Lighting claims that Juno Online is infringing on its trademark for lighting products. Legal spectators doubt Net surfers will confuse the free E-mail service with lights.

Prince Sports Group fought with consulting company Prince over this domain name. The consultant has a trademark for ''Prince'' and has been using it for two years in Britain.

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Updated July 17, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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