THIS BARBIE EVEN KNOWS YOUR NAME
LITTLE GIRLS LOVE TO TALK to dolls, and sometimes, with the pull of a string, the dolls talk back. But rarely will a doll get up close and personal with its owner in quite the way that Mattel Media's new ''Talk With Me Barbie Doll'' does.
The new Barbie comes with a CD-ROM and a miniature personal computer that connects to a full-size PC. From the CD-ROM, girls can select their name and a range of topics--dating and shopping, for example--that they want to talk about with their personal Barbie. Those choices are then beamed from the miniature PC to the infrared receiver that's hidden in the doll's necklace. Once the information is stored in the doll's memory, the child can take Barbie anywhere and watch her lips move while she says such things as: ''I think science class is so interesting.''
Barbie is no stranger to the PC, of course. Last year's $45 Barbie Fashion Designer CD-ROM sold more than 1 million copies worldwide. ''There has been this perception that women and technology don't mix,'' says Nancie S. Martin, director of girls' software development at Mattel Media. ''I reject that entirely.''
Talk With Me Barbie is due to appear in November, priced at around $90. Later on, Mattel plans to launch a Web site that will offer ways to add rare names that may not be on the CD-ROM's standard list of 15,000.
EDITED BY PAUL M. ENG
Updated July 4, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.