Accounts of the future tend toward extremes. Tomorrow's society, we've been told, will be either wonderful or appalling--the cooperative commonwealth or the dystopia of Big Brother. Scott Adams, though, foresees little change: Future generations, he says, will be every bit as selfish and silly as those of the present.

In The Dilbert Future, the No.1 hardback on this month's BUSINESS WEEK Best-Seller List, Adams offers 65 predictions. Future adults will accelerate the practice of brainwashing children so they'll be nice to us while we plunder their planet, he says. The most important career skill will be a lack of ethics. The media will kill famous people in order to generate news. But some things won't change: Stupidity and horniness will remain among the immutable laws of human nature.

With a pile of previous books, Adams may be forgiven if his creative inkwell seems to be low on fluid. The current volume, incorporating material that first appeared in Windows magazine, is 80 pages shorter than the author's first business book, The Dilbert Principle. Even so, Adams can be as caustic as ever. More and more companies of tomorrow, he says, will be ''confusopolies'' that foster public befuddlement to avoid competition between their indistinguishable products. Examples: phone service and banking. And what about cartooning? No chance for competition there--Adams' books will have taken over all the bookstore shelf space.

1 THE DILBERT FUTURE by Scott Adams (HarperBusiness $25) Prognostication from the prolific cartoonist.

2 SUCCESS IS A CHOICE by Rick Pitino with Bill Reynolds (Broadway $25) Coach says work harder, harder!

3 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Longstreet Press $22) The penny-pinchers shall inherit the earth.

4 DIG YOUR WELL BEFORE YOU'RE THIRSTY by Harvey Mackay (Currency $24.95) How to build and maintain a personal network, by a syndicated columnist.

5 PERSONAL HISTORY by Katharine Graham (Knopf $29.95) The grande dame of the Washington Post on journalism,business, and her life.

6 STOCK MARKET MIRACLES by Wade B. Cook (Lighthouse Publishing $24.95) Investing fundamentals, from portfolio-building to stock selling.

7 WALL STREET MONEY MACHINE by Wade B. Cook (Lighthouse Publishing $24.95) Formulas to help youstrike it rich.

8 AGAINST THE GODS by Peter L. Bernstein (Wiley $27.95) Risk management in the making of the modern world.

9 INSIDE THE TORNADO by Geoffrey A. Moore (HarperBusiness $25) Lore on marketing mined from Silicon Valley.

10 WARREN BUFFETT SPEAKS by Janet Lowe (Wiley $16.95) Quotes, droll and otherwise, from Omaha's wealthiest citizen.

11 THE EDUCATION OF A SPECULATOR by Victor Niederhoffer (Wiley $29.95) A futures trader's insights on markets, music, and mastery of your opponents.

12 SELLING THE INVISIBLE by Harry Beckwith (Warner $15) A collection of bite-size lessons on marketing.

13 THE PRINCESSAby Harriet Rubin (Currency $22) New rules for successful women, demonstrated by heroines past and present.

14 ONLY THE PARANOID SURVIVE by Andrew S. Grove (Currency $27.50) Intel's CEO tells how to turn crises into moments of opportunity.

15 LEADING CHANGE by John P. Kotter (Harvard Business School $24.95) Shaking up the organization, by a Harvard B-school prof.

1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $12) Habitually popular.

2 THE DILBERT PRINCIPLE by Scott Adams (HarperBusiness $11.95) The revenge of the cubicle dwellers.

3 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $14) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

4 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual-dress day--or plain old cash.

5 THE 1997 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible--with a new resource guide.

6 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $11.95) What is an oligopsony anyway?

7 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $11.95) A Harvard team's step-by-step guide to conflict resolution.

8 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $12) The online investment duo puts it on paper.

9 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $13.95) Concise explanations enriched with graphics.

10 THE BEARDSTOWN LADIES' COMMON-SENSE INVESTMENT GUIDE by the Beardstown Ladies' Investment Club with Leslie Whitaker (Hyperion $10.95) Recipes for four-bean salad, five-hour stew--and 23% returns.

11 THE ONE MINUTE MANAGER by Kenneth Blanchard PhD and Spencer Johnson M.D. (Berkley $9.95) Three management techniques, conveyed in brief story form.

12 GET A FINANCIAL LIFE by Beth Kobliner (Fireside $11) Hey, Gen-Xers-mutual funds and mortgages can be fun!

13 THE RICHEST MAN IN BABYLON by George S. Clason (Plume $11.95) Parables for prosperity.

14 THE TRUTH ABOUT MONEY by Ric Edelman (Georgetown University Press $19.95) How to plan and invest, according to a financial columnist.

15 CROSSING THE CHASM by Geoffrey A. Moore (HarperBusiness $14) Marketing high-tech products to the masses.

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in May.



Updated June 23, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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