The Partners: Turnarounds with Foreign Strategic Partners
COMPANY/COUNTRY SALES * PROFIT
INDUSTRY EMPLOYEES MILLIONS THOUSANDS
**ALIMA-GERBER/Poland 1,122 $55 $4,600****
Food, juices + 57%
CEO: Ryszard Wojtkowski
**DEBICA/Poland 5,000 $192.3 $11,500
Tires and rubber products + 22% + 2%
CEO: Zdzislaw Chabowski
**GE LIGHTING TUNGSRAM/Hungary 10,500 $350 ******* NA
Lightbulb manufacturing + 26%
CEO: Mike S. Zafirovski
**MATAV/Hungary 16,200 $1,090 $131,100
Telecommunications + 37% + 504%
CEO: Elek Straub
**NESTLE POLSKA HOLDING/Poland 4,000 $246 $0***
Food + 59%
CEO: Barbara Kux
**SKODA AUTO/Czech Republic 15,500 $1963. $5,430****
Auto manufacturing + 55%
CEO: Vratislav Kulhanek
**WEDEL/Poland 3,200 $206.3 $12,100
Chocolate maker + 41% + 44%
CEO: Jozef Rutkowski
COMPANY/COUNTRY
INDUSTRY MAJOR SHAREHOLDERS
**ALIMA-GERBER/Poland Gerber Products Co.,
Food, juices 99.3%
CEO: Ryszard Wojtkowski
**DEBICA/Poland Goodyear, 50.8%
Tires and rubber products
CEO: Zdzislaw Chabowski
**GE LIGHTING TUNGSRAM/Hungary General Electric Co., 100%
Lightbulb manufacturing
CEO: Mike S. Zafirovski
**MATAV/Hungary MagyarCom (Deutsche Tele-
Telecommunications kom and Ameritech Inter-
CEO: Elek Straub national JV), 67.36%;
State Privatization &
Holding Co., 25.44%
**NESTLE POLSKA HOLDING/Poland Nestle, 100%
Food
CEO: Barbara Kux
**SKODA AUTO/Czech Republic Volkswagen, 70%
Auto manufacturing
CEO: Vratislav Kulhanek
**WEDEL/Poland PepsiCo, 83%
Chocolate maker
CEO: Jozef Rutkowski
COMPANY/COUNTRY
INDUSTRY STRATEGY
**ALIMA-GERBER/Poland Expansion from jarred
Food, juices baby food to mass
CEO: Ryszard Wojtkowski production of fruit juice
**DEBICA/Poland Keep strong position in
Tires and rubber products domestic passenger cars;
CEO: Zdzislaw Chabowski expand to neighboring
countries
**GE LIGHTING TUNGSRAM/Hungary Supply GE light bulbs for
Lightbulb manufacturing world markets
CEO: Mike S. Zafirovski
**MATAV/Hungary Invest in infrastructure;
Telecommunications target business market;
CEO: Elek Straub aim to list on Budapest
Stock Exchange by
early 1998
**NESTLE POLSKA HOLDING/Poland Compete with foreign
Food imports; core business in
CEO: Barbara Kux beverages, confectionery
**SKODA AUTO/Czech Republic Market aggressively
Auto manufacturing overseas; revamp product
CEO: Vratislav Kulhanek line
**WEDEL/Poland Invest in equipment;
Chocolate maker broaden product range
CEO: Jozef Rutkowski
* Current market exchange rates
**Publicly traded
***Invested cash flow into business
**** No profit in 1995
******* Estimate
DATA: BUSINESS WEEK
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