ROUND CDs ARE BECOMING A BIT SQUARE
ONE OF THE MOST PREVALENT symbols of the digital era is the compact disk. With billions of audio CDs and computer CD-ROMs around, almost everyone recognizes that round, shiny platter. But who says a CD has to be a plain, circular disk? Certainly not anyone at Shape CD Inc.
The company uses a laser to cut a normal 5-inch CD platter into any shape that a corporate customer desires. The custom-shaped disk can still be used in any standard player, but the amount of music or data each can hold will vary. For example, a CD in the shape of rocker David Bowie's head can hold only about 20 minutes of that artist's music instead of about 70 minutes for a standard disk.
Rod Lowenstein, president of the U.S. subsidiary of Shape CD, based in New York, reports that he has already lined up his first customers in America. One is RCA Records, which has placed an order for a CD shaped like Elvis Presley to commemorate the 20th anniversary of the singer's death.
EDITED BY PETER ELSTROM
Updated June 23, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.