Cloudy Days for Japanese PC Makers
COMPANY'S 1996 PERFORMANCE 1997 CHALLENGES
HITACHI After spending $30 million on Increased competition
PC marketing, it got just 2% in corporate notebook
of the U.S. notebook market. PCs. Turn market
share into profits.
FUJITSU Its laptops found a place Persuading
among PC retailers dealers to
short of big name- pitch its laptops
brands. Only 1.4% to small- and medium-sized
share. businesses.
TOSHIBA Its lead in U.S. portables Regain momentum in por-
AMERICA has dwindled. A new effort tables. Rev up home-PC
in home PCs has captured sales as it embarks on
only 2% of the market. a new drive to sell
corporate desktop PCs.
SONY Snazzy--and pricey-- Selling premium-
consumer PCs wooed a priced PCs and
small but loyal share of notebooks amid
buyers: less than 1%. the shift to $1,000
PCs and $2,000 laptops.
DATA: INTERNATIONAL DATA CORP., BUSINESS WEEK
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