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Cloudy Days for Japanese PC Makers

            COMPANY'S 1996 PERFORMANCE      1997 CHALLENGES

HITACHI After spending $30 million on Increased competition PC marketing, it got just 2% in corporate notebook of the U.S. notebook market. PCs. Turn market share into profits. FUJITSU Its laptops found a place Persuading among PC retailers dealers to short of big name- pitch its laptops brands. Only 1.4% to small- and medium-sized share. businesses. TOSHIBA Its lead in U.S. portables Regain momentum in por- AMERICA has dwindled. A new effort tables. Rev up home-PC in home PCs has captured sales as it embarks on only 2% of the market. a new drive to sell corporate desktop PCs. SONY Snazzy--and pricey-- Selling premium- consumer PCs wooed a priced PCs and small but loyal share of notebooks amid buyers: less than 1%. the shift to $1,000 PCs and $2,000 laptops.
DATA: INTERNATIONAL DATA CORP., BUSINESS WEEK


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Updated June 23, 1997 by bwwebmaster
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