SIGNUPABOUTBW_CONTENTSBW_+!DAILY_BRIEFINGSEARCHCONTACT_US


Return to main story


Network News on the Net

The battle for eyeballs spreads from television to the World Wide Web

CNN Interactive*

LAUNCHED: Aug. 30, 1995

TRAFFIC: 25 million pages viewed a week

ADVANTAGES: Great brand name, links to Time Warner

DISADVANTAGE: Limited to cable reach, older demographics

MSNBC on the Internet

LAUNCHED: July 16, 1996

TRAFFIC: 10 million to 14 million pages viewed a week

ADVANTAGE: Links to NBC and MSNBC cable channel, Microsoft technology

DISADVANTAGE: Late start, overhauling the design


ABCNews.com

LAUNCHED: May 15, 1997

ADVANTAGE: Distribution through AOL, ties to ESPNet Sportszone and other Disney sites

DISADVANTAGE: Late start, uncertain editorial identity

FoxNews.com

LAUNCHED: Oct. 4, 1996

TRAFFIC: 7 million pages viewed a week

ADVANTAGE: Young, hip brand identity and editorial style

DISADVANTAGE: Startup news organization, little distribution for cable news channel

*Includes both cnn.com and cnnfn.com and allpolitics.com

DATA: COMPANY REPORTS, BUSINESS WEEK ESTIMATES


Return to main story


SIGNUPABOUTBW_CONTENTSBW_+!DAILY_BRIEFINGSEARCHCONTACT_US


Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use