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Ten Key Questions for Novices to Ask1 Is the product or service needed in other countries? What information is required to make an intelligent decision about that, and how will you get it? 2 Will your product or service have to be adapted for international markets? How difficult will this be, and how much will it cost? 3 How committed are management and stakeholders to going global? What expertise exists on staff, and what additional resources will you need? 4 How will you market your product or service internationally? How much investment will be needed, and what resources are available to help you? 5 How will international sales be financed? 6 How will you ensure getting paid for international sales? 7 What about communication? Will you need to translate sales literature? Will you need to learn another language? 8 How will you learn about differing customs which could affect your company, product, or way of doing business? 9 How long will it take to see a profit from international sales? Is entering the international marketplace worth the perceived risks? 10 What agencies, groups, or others can provide assistance to your company on the various facets of the exporting process? How much will this expertise cost? DATA: MINNESOTA TRADE OFFICE, BASED ON SURVEY OF SMALL BUSINESSES THAT EXPORT
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Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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