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THE CEO'S SPEECH COMES RIGHT TO YOUR OWN PC

CORPORATIONS WITH FAR-flung offices face major hassles setting up a companywide broadcast. There's the expensive satellite time and the inconvenience to employees who have to schlepp to the cafeteria to get the word over closed-circuit TVs.

As an alternative, ICAST Corp. in Los Gatos, Calif., hopes corporations will use its Company Channel, which lets employees tune in to the speech at their desks. The product, due in June, transmits presentations in real time over the Internet to PCs without clogging the corporate network. The expected price: $39.95 for the server software and $19 to $69 per desktop, depending on the number of users.

The new twist is ''multi-casting'' technology, says ICAST founder Vinay Kumar. While Net conferencing programs from VXtreme and VDONet send a separate bandwidth-hogging video stream to each desktop, ICAST sends just one copy. A special tagging scheme lets the network know which PCs want to tune in.

EDITED BY CATHERINE ARNST
Peter Burrows


Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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