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The Internet Today: By the Numbers

More women are on the Internet than ever before. Today, women make up 41% of the Net population, compared with just 23% in September, 1995

One quarter of online users--some 10 million people--have purchased something online

The number of Americans using the Net has nearly doubled, to around 40 million adults, over the past year

The Net is not just for the young. 45% of adults surfing the Net are age 40 or over. 32% are between 18 and 29

Adult Net users are more affluent and better educated than the population as a whole. More than 42% have household incomes greater than $50,000, compared with 33% of the overall population, and 73% of Net surfers have attended college, vs. 46% of the total population



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Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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