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Who's Doing What Online

COMPUTER USERS
Do you use a computer, or not?
Yes, use computer                         43%
No, do not use computer                   57%

WHERE THEY GO
Do you use your computer to
                                         USE     DO NOT USE
Access an online service such as
America Online or CompuServe              27%     73%
Access the Internet
   or World Wide Web                      48%     52%

WHAT THEY DO
Thinking about what you do online, how often do you use the Internet, World 
Wide Web, or an online service for:

                              OFTEN   SOMETIMES  RARELY  NEVER
Research                       50%        32%        10%       8%
Education                      37%        38%        15%      10%
Entertainment                  31%        30%        16%      23%
News                           30%        39%        14%      17%
Hobbies                        18%        34%        17%      31%
Game-playing                   14%        18%        18%      50%
Obtaining information about
   computers or software        13%       32%        31%      24%
Socializing                     13%       12%        24%      51%
Investing                       12%       16%        18%      54%
Shopping                         1%        9%        26%      64%

WHO 'SURFS'
When online, are you more likely to ''surf'' or do you visit the same group of 
sites regularly?
Surf                                      39%
Visit same sites                          57%
Don't know/refused                         4%

WHO THEY TALK TO
Do you use your computer to interact with other people via...
                                    USE    DO NOT USE   DON'T KNOW
E-mail                               89%       11%          0%
Chat groups                          26%       74%          0%
Conferences or forums                20%       80%          0%
Listservs or E-mail lists            21%       75%          4%
MUDs/MOOs                             5%       88%          7%

WHERE THEY FIND THEM
When you interact with others online, do you most prefer: E-mail, chat groups, 
conferences or forums, listservs, MUDs/MOOs, or something else?

E-mail                 83%      Listservs               3%
Chat Groups             9%      MUDs/MOOs               0%
Conferences or                  Interactive games       0%
   forums               3%      Other                   2%

EXPERT OPINIONS
When you interact with others online, who do you prefer to interact with: 
subject experts, nonexperts who share your interests, people willing to chat 
about a broad range of topics, or someone else?

Subject Experts            27%     Someone else      36%
Nonexperts                 15%     Don't know         3%
People w/broad range       19%

TO CHAT OR NOT TO CHAT
Do you prefer sites where you can interact with other people or do you prefer 
sites where you obtain information without interacting with other people?

Prefer interactive sites        18%
Prefer noninteractive sites     77%
Don't know                       5%

COMMUNITY FEELING
If you interact via chat groups or listservs, do you think of yourself and 
others who participate in your listserv or chat group as members of an online 
community, or not?

Yes, part of community              57%
No, not part of community           43%

SOCIAL OR PROFESSIONAL?
What term best describes the community you participate most in?
The community is a social group           35%
The community is a professional group     42%
The community is a hobby group            18%
None of above                              2%
Some of above                              2%

WHAT THEY TALK ABOUT
When you interact with others online, how often do you choose interactions 
about:

                       OFTEN  SOMETIMES  RARELY  NEVER
Computers or software   14%       29%        23%     34%
Education               18%       42%        17%     23%
Entertainment           15%       30%        23%     32%
Game-playing            12%       12%        20%     56%
Hobbies                 13%       36%        17%     34%
Investing               10%       12%        22%     56%
News                    18%       35%        19%     28%
Research                26%       38%        17%     19%
Shopping                 1%        7%        23%     69%
Socializing             18%       25%        22%     35%

MOST DON'T BUY
Have you ever used the Internet, World Wide Web, or online service to purchase 
anything, or not?

Have purchased           24%
Have not                 76%

ADS CATCH THE EYE
Thinking of when you are on the Internet, World Wide Web, or online service, 
have you seen or noticed any advertising for products or services, or not?

Have seen ads            83%
Have not seen ads        17%

Survey of 1,003 adults, including 259 Internet/World Wide Web users, with a 
sampling error of +/-3%. Interviews were conducted April 11-16, 1997, for 
BUSINESS WEEK by Louis Harris & Associates Inc. and Baruch College of the City 
University of New York



EDITED BY KEITH H. HAMMONDS


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Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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