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Who's Doing What Online
COMPUTER USERS
Do you use a computer, or not?
Yes, use computer 43%
No, do not use computer 57%
WHERE THEY GO
Do you use your computer to
USE DO NOT USE
Access an online service such as
America Online or CompuServe 27% 73%
Access the Internet
or World Wide Web 48% 52%
WHAT THEY DO
Thinking about what you do online, how often do you use the Internet, World
Wide Web, or an online service for:
OFTEN SOMETIMES RARELY NEVER
Research 50% 32% 10% 8%
Education 37% 38% 15% 10%
Entertainment 31% 30% 16% 23%
News 30% 39% 14% 17%
Hobbies 18% 34% 17% 31%
Game-playing 14% 18% 18% 50%
Obtaining information about
computers or software 13% 32% 31% 24%
Socializing 13% 12% 24% 51%
Investing 12% 16% 18% 54%
Shopping 1% 9% 26% 64%
WHO 'SURFS'
When online, are you more likely to ''surf'' or do you visit the same group of
sites regularly?
Surf 39%
Visit same sites 57%
Don't know/refused 4%
WHO THEY TALK TO
Do you use your computer to interact with other people via...
USE DO NOT USE DON'T KNOW
E-mail 89% 11% 0%
Chat groups 26% 74% 0%
Conferences or forums 20% 80% 0%
Listservs or E-mail lists 21% 75% 4%
MUDs/MOOs 5% 88% 7%
WHERE THEY FIND THEM
When you interact with others online, do you most prefer: E-mail, chat groups,
conferences or forums, listservs, MUDs/MOOs, or something else?
E-mail 83% Listservs 3%
Chat Groups 9% MUDs/MOOs 0%
Conferences or Interactive games 0%
forums 3% Other 2%
EXPERT OPINIONS
When you interact with others online, who do you prefer to interact with:
subject experts, nonexperts who share your interests, people willing to chat
about a broad range of topics, or someone else?
Subject Experts 27% Someone else 36%
Nonexperts 15% Don't know 3%
People w/broad range 19%
TO CHAT OR NOT TO CHAT
Do you prefer sites where you can interact with other people or do you prefer
sites where you obtain information without interacting with other people?
Prefer interactive sites 18%
Prefer noninteractive sites 77%
Don't know 5%
COMMUNITY FEELING
If you interact via chat groups or listservs, do you think of yourself and
others who participate in your listserv or chat group as members of an online
community, or not?
Yes, part of community 57%
No, not part of community 43%
SOCIAL OR PROFESSIONAL?
What term best describes the community you participate most in?
The community is a social group 35%
The community is a professional group 42%
The community is a hobby group 18%
None of above 2%
Some of above 2%
WHAT THEY TALK ABOUT
When you interact with others online, how often do you choose interactions
about:
OFTEN SOMETIMES RARELY NEVER
Computers or software 14% 29% 23% 34%
Education 18% 42% 17% 23%
Entertainment 15% 30% 23% 32%
Game-playing 12% 12% 20% 56%
Hobbies 13% 36% 17% 34%
Investing 10% 12% 22% 56%
News 18% 35% 19% 28%
Research 26% 38% 17% 19%
Shopping 1% 7% 23% 69%
Socializing 18% 25% 22% 35%
MOST DON'T BUY
Have you ever used the Internet, World Wide Web, or online service to purchase
anything, or not?
Have purchased 24%
Have not 76%
ADS CATCH THE EYE
Thinking of when you are on the Internet, World Wide Web, or online service,
have you seen or noticed any advertising for products or services, or not?
Have seen ads 83%
Have not seen ads 17%
Survey of 1,003 adults, including 259 Internet/World Wide Web users, with a
sampling error of +/-3%. Interviews were conducted April 11-16, 1997, for
BUSINESS WEEK by Louis Harris & Associates Inc. and Baruch College of the City
University of New York
EDITED BY KEITH H. HAMMONDS
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Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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