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Top of the Heap in Endorsements

                        
Athlete contracts     Total annual
1. Michael Jordan       $40 Million
2. Shaquille O'Neal     17
3. Arnold Palmer        15
4. Andre Agassi         13
5. Tiger Woods          10
6. Dale Earnhardt       8.5
7. Dennis Rodman        8.5
8. Michael Schumacher   8
9. Pete Sampras         8
10. Jack Nicklaus       8

DATA: IEG SPONSORSHIP REPORT, CHICAGO



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Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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