Headbone's March to Market
AlphaBonk Farm is released to rave reviews in 1994, a year after Susan Lammers launches company. Lammers' family spends Christmas shipping the game; it's Headbone's only means of distribution.
AN ALLIANCE WITH SEGA
Distribution deal signed with Sega in March, 1995. Sales don't budge. Lammers realizes video games and software are different businesses.
After disappointing 1995 holiday season, Lammers recruits marketing expertise, including Disney executive Mark Bolger. He promotes software titles with contests, giveaways, and store displays.
BONDING WITH BRODERBUND
When Sega contract expires in May, 1996, Headbone allies with Broderbund. Edutainment publisher has brawn to get titles onto game shelves at Wal-Mart and CompUSA.
THE LEAP INTO THE NET
Headbone unveils instantly popular Internet game, Derby, based on its characters. Targets schools with ads in education journals and mass E-mail to teachers. Second version syndicated with on-line newspapers and featured on Yahoo kids' page.
RESULTS SO FAR
Sales are up by 100%.
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