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Not Exactly the Passing Lane

JUNE, 1991 After seeing a prototype, Apple negotiates with Digital to use Alpha in Macintoshes. CEO Kenneth Olsen declines to sell the chip to Apple.

OCTOBER, 1991 Digital produces the first Alpha chip. Its speed is roughly three times faster than existing Intel chips.

APRIL, 1992 Microsoft agrees to adapt its Windows NT operating system to Alpha.

JULY, 1992 Board ousts Olsen, naming Robert Palmer as CEO. Within two weeks, Palmer puts a big bet on Alpha by breaking ground on a $450 million chip plant.

LATE 1992 Intel declines to adopt Alpha architecture for an alternate line of speedy microprocessors.

AUGUST, 1995 Digital and Microsoft announce a broad alliance, spurred in part by Digital's threat of legal action over NT's use of software code Digital claims to own.

JUNE, 1996 Samsung Electronics agrees to produce Alpha chips.

MARCH, 1997 German PC maker Vobis to use a new low-cost Alpha chip aimed at high-volume personal computer market.

APRIL, 1997 Analysts expect Digital's earnings to fall 70% from a year ago. The Alpha is only 25% of the way to meeting Palmer's goal.

DATA: COMPANY REPORTS, BUSINESS WEEK





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Updated June 15, 1997 by bwwebmaster
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