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FEW AD DOLLARS ARE CAUGHT IN THE NETADVERTISING MAY BE THE great hope of content providers for making money on the Internet, but no one's getting rich yet. A report from market researcher Jupiter Communications tallies online ad revenues at just $301 million for 1996. That's less than the $312 million Jupiter projected and just a microscopic portion of the ad business. Still, it's five times the estimate of 1995 revenues, and Jupiter projects nearly $5 billion in cyber ads in 2000 as Internet usage grows worldwide. Much visited sites such as Netscape Communications' home page and search engine sites such as Yahoo! and Excite earned more than 25% of total ad spending. The biggest spenders? Microsoft, AT&T, and Excite.
EDITED BY KELLEY HOLLAND
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Updated June 20, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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