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Prospecting with the Performance Ranking

-- If you're a momentum investor willing to take risks, focus on the fastest-growing stocks in the top ranks.

-- If you're a contrarian investor, search further down for more defensive, or even turnaround, plays. Big profit jumps may signal a turnaround.

-- To see whether a company is gaining or losing momentum, compare performance over one and three years.

-- Use the industry ranking to explore the interplay between sales, profits, and shareholder returns. Any one measure, taken alone, may be misleading.

DATA: BUSINESS WEEK


Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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