HFS: BRAND DADDY HFS may not be a household name, but its portfolio, which includes Century 21, Coldwell Banker, Avis, Howard Johnson, and Ramada, has some of the best-known brands in their industries. This earnings powerhouse--profits averaged 68.1% over the past three years--has a simple formula: Buy aging franchised service companies, set high standards, and expand the operations, aiming them squarely at aging baby boomers, still the most powerful demographic force in the land.

Updated June 15, 1997 by bwwebmaster
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